How to edit a page or post using WordPress

By: Linda Chapman

All websites I design incorporate a content management system) which makes it easy to edit your own web page text:

Just two steps and you are publishing online:

  1. Log in with the provided username and password
  2. Click the big orange HELP button and an audio tutorial will walk you through page creation and editing

It’s that simple! And if you hit a snag, help is at hand – Just ask!

 

The website creation process

Keeping It Simple

By: Linda Chapman

Over the years I have developed a way to provide a great service for a relatively low price by keeping the website creation process simple. Here’s a quick outline of how the process works for my web design clients.

Layout/Template

I will provide you with a list of some of the sites I have created. You can then choose a layout. You can also show me a site that you like which is not in my portfolio and I will let you know if I have something similar. In general, the modifiable aspects of your site are the color scheme and photographic theme.

Photographic Theme

Once you choose your layout I will advise you about specific requirements for photos for your site. The web package includes up to a a dozen royalty free stock photos which you will choose from a database of millions of professional images. If you prefer, I can make the choices for you. You can also provide your own photos provided they are high quality images and meet the requirements of your layout. I’d be happy to advise you.

“What you see is what you get”

Occasionally people ask if I will modify the layout or “template” for their site, e.g. “Move this here and that over there.” In general, I do not make custom layout modifications at the very low price point I am offering. (When I refer to the “template” or “layout” I am referring to the “bones” or visual structure of your website, much like the blueprint for a house.) In addition, if you see certain features on one site they are generally specific to that layout and not transferable to a different layout.

However, it doesn’t hurt to ask! Sometimes I can accommodate small changes.

Content

You provide the content (text for the pages) unless you wish to hire me to write your site, which is an available option for an extra fee. Typical content for a psychologist, therapist or health professional may include:

  1. Home page / Introduction
  2. About / Bio page
  3. Services
  4. Specialization 1
  5. Specialization 2
  6. Specialization 3
  7. Frequently Asked Questions (FAQs)
  8. Fees & Insurance
  9. Client Forms
  10. Resources and Links
  11. Location
  12. Contact

We can also include a blog for your site if you wish.

Your Domain Name

I am happy to consult with you about a domain name. That’s included in your package. I will give you guidance on registering your “dot com” domain name.

Web Hosting

Your first year of web hosting is included free of charge with your package. Subsequent years are 59.00 (USD) per year.

Support

Your package includes one hour of phone support (beyond the initial free consult) and unlimited e-mail support through your site’s creation.

Get Started Today

Have you felt overwhelmed by the prospect of creating a website for your health or therapy practice? Maybe you’ve tried do-it-yourself solutions and have felt dissatisfied with the results. Unlike your average web designer, as a psychotherapist I have a unique perspective on your needs. With my help you can forget about the technical side of things. I’ll handle it all for you and answer any questions you may have. That frees you up to do what you know and love.

I have the ability to help you create a dynamic site which projects a sense of accessibility and communicates your warmth and openness to the needs of potential clients. This, in turn, translates into satisfied clients who communicate your worth to their families and friends. It’s synergistic.

Call me at (405) 445-4332 to get started with a free half-hour initial consult. Or if you are ready to get started now, click here to purchase your package and I will contact you shortly. I look forward to serving you. – Linda Chapman

What is SEO?

By: Linda Chapman

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Tips for choosing a domain name (your”dot com”)

By: Linda Chapman

  • Domain names may include letters, numbers and hyphens. I recommend using letters only as it’s less confusing.
  • Shorter is usually sweeter. At this point, many shorter domain names have already been taken, but many are still available. (You may need to get creative.)
  • Make it easy to spell over the phone. If you use “dr” or “doctor” as a part of your domain name, keep in mind that you will be forever having to specify how that is spelled.
  • Include your domain name in your outgoing voicemail message. This allows callers to get in-depth information about your services even when you’re not available to take their calls. Be sure to spell it out if needed.
  • Dot com may be preferable over dot net (.net) and dot org (.org). Why? Because people generally think of dot coms first, and when guessing (or recalling) your domain name they may be apt to add a dot com to your name (or business name) to find you.
  • Always register your own personal name, e.g. marybrown.com or johnsmith.com – if available. That gives you control over what content is posted and associated with your name.
  • Register your business name. If it is too long, you can register a second, shorter domain to use as your primary. For example, HeartCenteredBodywork.com is bodyworker Joyce Eells’ website. She also registered JoyceOKC.com which we set up to forward to her main website. She uses the shorter version in advertising and on business cards.
  • Your preferred domain name is not available? Try adding a modifier (like your city name) to the name you were wanting. For example, if psychotherapist.com was what you wanted, try psychotherapist-chicago.com or something comparable.
  • Consider including a relevant keyword in your domain name. This can potentially boost your search engine rankings for that keyword when people search for you. JaneSmithCounseling.com or ToledoCouplesTherapy.com are two examples of this strategy.
  • When brainstorming, get feedback from peers. Domain name consultation is included in your website package with me. I’d be happy to discuss the pros and cons of specific names.